Archive for the ‘Marketing’ Category
Friday, November 21st, 2008
The first thing people will want to do when this recession is over is buy a new car, says the man in charge of Nissan and Renault, so he and his colleagues at other car companies are busy making sure there'll be something new and trendy for you when the ...
Posted in Design, Driving Matters, Marketing, Product News, Program For Change | No Comments »
Thursday, November 20th, 2008
Various car companies are promising to have EVs on the road in a couple of years, but they'll still come with very limited range and long recharge times. Pricing should also be a problem as well, but they don't burn any gas if that's critical for you.
Posted in Buying Tips, Gas Issues, Green, Marketing, Product News, Program For Change | No Comments »
Thursday, November 20th, 2008
A young writer who is too familiar with the misconceptions her fellow Americans have about Detroit-based cars writes to set the record straight.
Posted in Buying Tips, Driving Matters, Gas Issues, Is There A Lesson Here?, Marketing, Program For Change, Warnings | No Comments »
Thursday, November 20th, 2008
By Susan Winlaw
A new version of the Ford Mustang and a revised Lincoln MKZ sedan may get the glamour coverage, but most consumers will be interested to see what Ford's doing to its Fusion mid-sized sedan line for early next year.
Posted in Design, Marketing, Product News, Technology | No Comments »
Wednesday, November 19th, 2008
As evidence that economic troubles are not restricted to the three US-based car companies, consider the ever-growing sea of unwanted cars from Honda, Mercedes, Nissan and others in the Long Beach port of southern California.
Posted in Dealerships, Marketing, Product News, Warnings | No Comments »
Wednesday, November 19th, 2008
The iconic brand that Ford almost killed in the 1990s is now going strong, attracting those folks who are looking to display a little spunk in their daily commute. But you know times are tough out there when the PR folks make a big deal of a Mustang's fuel economy.
Posted in Gas Issues, Marketing, Product News | No Comments »
Wednesday, November 19th, 2008
Sears has always had a good selection of basic parts -- tires, wheels and batteries -- for sale online at www.sears.com/automotive, but now the famous retailer is going to include 130,000 more automotive items to its list of offerings.
Posted in Buying Tips, Marketing, Pets, Product News | No Comments »
Tuesday, November 18th, 2008
That mad Brit auto writer, Jeremy Clarkson, is back with details on what many people have suspected about men and over-powered cars for a long time.
Posted in Advertising, Buying Tips, Is There A Lesson Here?, Marketing, Sad stories, Technology | No Comments »
Monday, November 17th, 2008
How can a brand show the world how successful and rich you are if so many other people own them? That is the essential problem for the German car company as it adds cheaper models to what used to be a pretty exclusive mix. Now every real estate agent and ...
Posted in Buying Tips, Is There A Lesson Here?, Marketing | No Comments »
Saturday, November 15th, 2008
A few months ago it was just big vehicles that came with car company rebates, but now the car dealerships are also offering deals on their smaller models to help ease the crush of products on their lots. So excellent deals are the order of the day.
Posted in Advice, Buying Tips, Dealerships, Incentives, Marketing, Pricing, Save Money | No Comments »
Tuesday, November 11th, 2008
Lower prices for HD radios make it easier for people to get better sound from all those free radio stations.
Posted in Advice, Buying Tips, Marketing, Parts, Pricing, Product News, Save Money, Technology | No Comments »
Saturday, November 8th, 2008
This is probably not news to any woman who ever visited a car show by herself or with a man, but it is surprising how this kind of thing is still going on. Mostly this is the fault of the dealers, by the way.
Posted in Marketing, Sad stories | No Comments »
Friday, November 7th, 2008
Normally car companies love the exposure that comes from being in big-budget movies, but having one of their luxury models amongst scenes of squalor in the Mumbai slums were too much for Germany's Mercedes-Benz brand. Their cars will probably still be in Slumdog Millionaire, but only in selected scenes.
Posted in Is There A Lesson Here?, Marketing, Sad stories | No Comments »
Wednesday, November 5th, 2008
Unbeknownst to most women, there's a vast army of people creating an endless array of aftermarket products for cars of all types. Every fall they gather in Las Vegas to display their new wares, and this year's show features a bunch of helpful stuff that would appeal to both sexes.
Posted in Buying Tips, Driving Matters, Gadgets, Marketing, Product News, Technology | No Comments »
Tuesday, November 4th, 2008
By Alex Law
For Hyundai's fabulous Genesis premium sedan to succeed, it's going to have to overcome a societal attitude that's most vividly described in Chris Rock's latest concert movie -- Kill The Messenger.
Posted in Buying Tips, Is There A Lesson Here?, Marketing, Pricing, Sales, Save Money | No Comments »
Monday, November 3rd, 2008
The temptation to go back to big trucks and SUVs may be great if the price of gasoline stays down, but Ford swears its North American product line will still feature lots of small vehicles.
Posted in Gas Issues, Marketing, Program For Change, Sales | No Comments »
Sunday, November 2nd, 2008
By Alex Law
The army of Baby Boomers that makes up the bulk of Toyota's customer base should be thrilled with the arrival of the five-seat Venza this winter bearing price tags from $25,975 to $29,250 when it arrives this December.
Posted in Buying Tips, Gas Issues, Marketing, Pricing, Product News | No Comments »
Saturday, November 1st, 2008
Car sales have dropped so much across the United States that even small, fuel-efficient cars aren't doing as well as their manufacturers want, so there are now different kinds of deals and incentives available.
Posted in Buying Tips, Dealerships, Gas Issues, Incentives, Marketing, Pricing, Product News, Sales, Save Money | No Comments »
Friday, October 31st, 2008
Like their mothers and grandmothers before them, today's cohort of young female car buyers is much more enthusiastic about owning a car that helps ensure their safety and security than they are in buying a car which promises them a sporty ride. So why doesn't more automotive advertising reflect this ...
Posted in Buying Tips, Driving Matters, Is There A Lesson Here?, Marketing, Safety | No Comments »
Thursday, October 30th, 2008
Technology that wasn't even dreamed of a decade ago is starting to show up in modern cars, and instead of being restricted to upscale models it can often be found in low-priced cars as well.
Posted in Gadgets, Marketing, Product News, Technology | No Comments »
Monday, October 27th, 2008
While there's certainly a unique slant of things in the UK (what's a "grafter"?), there's plenty of truth in the situation for women in North America with regards to working in the car business.
Posted in Cute stories, Dealerships, Is There A Lesson Here?, Marketing, Program For Change, Technology, Warnings | No Comments »
Saturday, October 25th, 2008
Various upgrades to a car-sharing plan operated by Daimler in Ulm, Germany, with super-tiny Smart models could increase the concept's acceptability with the public. The biggest change lets the consumer leave the car wherever they happen to end up.
Posted in Driving Matters, Is There A Lesson Here?, Marketing, Program For Change | No Comments »
Thursday, October 23rd, 2008
Unless people can get financing, they won't be able to afford the vehicles they want and if they're not buying then lots of people will lose their jobs. That, essentially, is the reasoning behind a push by legislators looking to help buyers out.
Posted in Employment, Is There A Lesson Here?, Marketing, Program For Change, Save Money | No Comments »
Friday, October 17th, 2008
To remove what they believe is a mistaken impression about the availability of credit for new car loans and leases, the world's two biggest car companies are running marketing campaigns to show consumers what kind of financing plans they offer.
Posted in Advertising, Incentives, Marketing, Pricing | No Comments »
Thursday, October 16th, 2008
The Italian sports car company brings out the California, which it hopes will appeal more to women. Right now, men account for 96 of every car with the prancing horse insignia, so there's surely lots of room for improvement. A British writer gives her view on what it is that ...
Posted in Advertising, Marketing, Program For Change | No Comments »
Wednesday, October 15th, 2008
A 1980 Ford Mustang that screen legend Bette Davis bought in LA to celebrate her 72nd birthday is going to auction this week in Las Vegas. The star of over 100 films will also have a US Post Postal Service stamp created to celebrate the centennial of her birth.
Posted in Cute stories, Marketing | No Comments »
Monday, October 13th, 2008
Ford-owned Volvo is putting off upgrading key models from its lineup in the face of rapidly declining popularity with buyers and may be reconsidering it decision to kill off the compact S40 model. Now that the company no longer has its safety lead, it's looking for a way to re-connect ...
Posted in Marketing, Product News, Safety, Sales | No Comments »
Thursday, October 9th, 2008
The company that likes to believe that consumers actually buy its cars for their performance abilities rather than their "status symbol" qualities is worried that the return of four-cylinder engines to the lineup will turn people off.
Posted in Buying Tips, Gas Issues, Marketing, Save Money, Technology | No Comments »
Thursday, October 9th, 2008
If you have an iPod this will be good news, if you don't have an iPod it doesn't really matter in the everyday world of owning a car.
Posted in Buying Tips, Gadgets, Marketing, Technology | No Comments »
Wednesday, October 8th, 2008
Contrary to popular understanding, the American car companies can be really good at building fuel-efficient vehicles (often better than Honda) and they plan to build their marketing campaigns around that fact.
Posted in Buying Tips, Gas Issues, Marketing, Save Money | No Comments »
Tuesday, October 7th, 2008
Best of all, it comes with a holiday on the Riviera as well as a whole bunch of boring old car stuff.
Posted in Advertising, Cute stories, Incentives, Marketing | No Comments »
Tuesday, October 7th, 2008
The notion of a car with features to please women may sound off-putting, but many of the details make a lot of sense and it can be ordered to suit an individual taste.
Posted in Cute stories, Marketing | No Comments »
Tuesday, October 7th, 2008
Once upon a time Volkswagen was almost the entire imported car market in North America, but since then the German firm has been eclipsed by various brands from Japan, Korea and even Germany. Now the People's Car company wants back into your hearts, and hopes several new models will get ...
Posted in Buying Tips, Marketing | No Comments »
Tuesday, October 7th, 2008
If you can afford to buy a new vehicle, there is an "unprecedented" selection of deals available for you to choose from.
Posted in Buying Tips, Marketing, Pricing, Save Money | No Comments »
Monday, October 6th, 2008
If Ford decides to export it here from Europe, the Ka would be the smallest vehicle sold by an American company in North America. This is a departure from the Dearborn firm's previous position on the car, but that's what collapsing sales and high gas prices will do.
Posted in Driving Matters, Gas Issues, Marketing, Program For Change | No Comments »
